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There’s a buzz in the air…. it’s Fall playoff season!
It’s electric, but it can also be brutal. Only one team will end their season with a win. The rest will finish with a heartbreaking loss. Having made the playoffs and won many playoff games but never a national championship as a coach or a player. I know this all too well. That conversation after a season-ending playoff loss can be gut-wrenching. The silence in the locker room is deafening; heads down, gear still on because no one wants to take it off for the last time, the

Jill
6 days ago2 min read


NIL Basics for Parents: What’s the Deal and Why It Matters
If you’re a parent wondering what NIL means for your athlete, you’re not alone. Last weekend, I led an NIL info session for a local club volleyball program. The goal was simple: help parents understand what NIL (Name, Image, and Likeness) means for their athletes. What happened surprised even the club director: parents had a lot of questions. Good ones, too. It was a reminder that while NIL dominates headlines, many families are still trying to make sense of it. So, let's ta

Jill
Nov 93 min read


The Expertise Bias Trap
Why Great Coaches and Leaders Must Learn to Translate. I was working with a younger high school athlete recently and mentioned something about her personal brand. I was about to move on and explain why it’s important, but she stopped me and asked: “What’s a brand?” I paused. Not because I didn’t know the answer. Not because I was frustrated that she didn’t know. But because I realized I hadn’t explained it. I had assumed she already knew. After all, brand is a word we hear c

Jill
Oct 194 min read


From Locker Room to Boardroom: The Feedback Culture Athletes Already Understand
Would you want your worst moments replayed on a big screen, with your whole team watching? In sports, that’s just another Monday. In a world where everything is caught on camera, most of us would rather not relive our mess-ups, especially not in front of our team. But athletes do this all the time. After every game, there’s the film review. You sit in a room, heart in a box, and watch yourself make mistakes. Then you talk about them. Not to shame, but to improve. This is the

Jill
Oct 123 min read


When Your Systems Break: A Sign You’re Growing
My systems are crap right now. Okay, maybe that’s a bit of an exaggeration, but it feels that way. My email inbox is a mess, my calendar...

Jill
Oct 54 min read


Don’t Buy the Bread: How Small Nudges Can Lead to Big Wins
My husband gave me a bread maker as a gift. I love it. In our house, I’m the baker. There’s something deeply satisfying about baking...

Jill
Sep 284 min read


Rest Like an Athlete: The Key to Sustainable Performance
Burnout isn’t about doing too much, it’s about recovering too little. We often think burnout means we’ve taken on too much. But what if...

Jill
Sep 223 min read


Track It to Build It: Why NIL Organization Is a Game-Changer
When athletes think about NIL, they think about opportunity. The brand deals, social media posts, maybe even a little extra cash. What...

Jill
Sep 143 min read


Career-First NIL? Yeah, I Said It.
Let’s Talk NIL (No, Really—Let’s Talk About It) I’ve been doing some serious digging in the NIL space lately, and I figured it’s time to...

Jill
Aug 93 min read
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