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NIL Basics for Parents: What’s the Deal and Why It Matters

If you’re a parent wondering what NIL means for your athlete, you’re not alone. Last weekend, I led an NIL info session for a local club volleyball program. The goal was simple: help parents understand what NIL (Name, Image, and Likeness) means for their athletes. What happened surprised even the club director: parents had a lot of questions. Good ones, too. It was a reminder that while NIL dominates headlines, many families are still trying to make sense of it. So, let's ta

Jill

Nov 9, 20253 min read

The Expertise Bias Trap

Why Great Coaches and Leaders Must Learn to Translate. I was working with a younger high school athlete recently and mentioned something about her personal brand. I was about to move on and explain why it’s important, but she stopped me and asked: “What’s a brand?” I paused. Not because I didn’t know the answer. Not because I was frustrated that she didn’t know. But because I realized I hadn’t explained it. I had assumed she already knew. After all, brand is a word we hear c

Jill

Oct 19, 20254 min read

From Locker Room to Boardroom: The Feedback Culture Athletes Already Understand

Would you want your worst moments replayed on a big screen, with your whole team watching? In sports, that’s just another Monday. In a world where everything is caught on camera, most of us would rather not relive our mess-ups, especially not in front of our team. But athletes do this all the time. After every game, there’s the film review. You sit in a room, heart in a box, and watch yourself make mistakes. Then you talk about them. Not to shame, but to improve. This is the

Jill

Oct 12, 20253 min read