Athlete Intrinsic Motivator™ (AIM)
Understand how you perform at your best.
Performance doesn't end when the game does. It simply looks different.
The Athlete Intrinsic Motivator™ (AIM) helps athletes understand what their experiences in sport can teach them about how they perform at their best. By using the familiar language of sport, AIM provides a practical lens for understanding the environments, conditions, and motivations that bring out their best and translating those insights beyond the game.
Why AIM?
Athletes spend years learning how to perform.
They understand discipline, teamwork, competition, resilience, and continuous improvement. But when sport ends—or simply begins to look different—those same principles often become harder to recognize and apply.
The Athlete Intrinsic Motivator™ (AIM) bridges that gap.
Rather than asking athletes to become someone new, AIM helps them understand how the motivations that fueled success in sport can continue to shape success in careers, leadership, relationships, and life.
A Different Way to Think About Performance
Many assessments focus on personality or strengths.
The Athlete Intrinsic Motivator™ (AIM)focuses on performance motivation—the intrinsic drivers that influence how you approach goals, respond to challenges, build relationships, and continue growing.
It's not about putting people into a box.
It's about helping them better understand the unique combination of motivations that has always been there.
The Four Performance Motivators
Every athlete is influenced by four core performance motivators.
While everyone has all four, each person experiences them in a unique combination.
🏗 Builder
Driven by the pursuit of mastery, continuous improvement, and seeing progress over time.
🏆 Competitor
Driven by achievement, goals, and measuring success.
🤝 Teammate
Driven by relationships, collaboration, and contributing to something bigger than yourself.
⚡ Challenger
Driven by curiosity, new experiences, and pushing beyond what's comfortable.
Understanding how these motivators work together provides a powerful foundation for growth, decision-making, and long-term performance.
Take the AIM Assessment
Sport taught you a lot about how you perform at your best. The Athlete Intrinsic Motivator™ (AIM) helps you make sense of those experiences and translate them beyond sport.
You'll receive a personalized report identifying your primary motivators, the environments and conditions that tend to bring out your best, and insights you can use as you explore what's next.
Every report is personally reviewed before it's sent to you.
Former Athletes - $49
Current Athletes & New Grads
One Framework. Many Applications.
The Athlete Intrinsic Motivator™ (AIM) serves as the foundation for everything we do at Beyond the Game.
Whether you're:
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A former athlete navigating life after sport
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A student-athlete preparing for what's next
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A coach developing stronger leaders and performers
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An athletic department supporting athlete development
AIM provides a common language for understanding performance and creating more meaningful conversations.